Principles of marketing 14th edition

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Principles of marketing 14th edition

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Learn how to create value and gain loyal customers. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Principles of marketing 14th edition

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. Table of Contents Chapter 1. Creating and Capturing Customer Value Chapter 2. Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 3.

Analyzing the Marketing Environment Chapter 4. Creating Value for Target Customers Chapter 8. Products, Services, and Brands: Building Customer Value Chapter 9.

Understanding and Capturing Customer Value Chapter Additional Pricing Considerations Chapter Delivering Customer Value Chapter Retailing and Wholesaling Chapter Communicating Customer Value Chapter Advertising and Public Relations Chapter Personal Selling and Sales Promotion Chapter Direct and Online Marketing: Building Direct Customer Relationships Chapter Creating Competitive Advantage Chapter The Global Marketplace Chapter Social Responsibility and Ethics Digital.To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

NEW MyLab Marketing without Pearson eText -- Instant Access -- for Principles of Marketing, 14th Edition.

Principles of marketing 14th edition

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Principles of Marketing 14th Editions

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Principles of Marketing, 14th Edition

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