Mike Schoultz Mike Schoultz As digital retail continues to grow and offer consumers new ways to shop, we worked to identify the ways retailers are planning to generate revenue and grow their business, what they are prioritizing and the challenges they expect to face. More and more trying to astonish the customer. The customer focus at Nordstrom has led to the retail giant having a reputation for an absurdly great customer experience design. In fact, the Nordstrom marketing strategy uses customer experience design as a key difference maker.
Director of Social Media and Display Nordstrom Snapchat is still considered a newcomer by many brands, and few have added it to their social marketing arsenal. Department store retailer Nordstrom, however, has been using Snapchat to reach specific segments of its diverse customer base since Marchand directed its most recent campaign at college students.
Each social media platform is used differently by our customers, but our goal for all of them is to bridge the gap between digital experiences and the physical world. We are a year-old retailer with a longstanding brick-and-mortar presence in stores.
A key part of our company is the experience of Nordstrom. Through social, we aim to bring experiences that are happening in our stores to life. Some brands have been reluctant to use Snapchat, but Nordstrom has taken the leap. Can you discuss your latest campaign?
As we brainstormed, we realized that Snapchat [was right for the campaign] because it has geofilters, meaning users in a walled-off geographic area can add their Snaps to local Live Stories. The innovative thing was that Snapchat gave Nordstrom the ability to post Live Stories in multiple places at once, across a variety of college campuses.
We also used Snapchat 3V ads, which are video ad units, to allow customers and college students at these campuses to be able to vote and determine the winner of the shoe prize.
Snapchat is popular among a younger demographic than other social networks. How can brands leverage the platform to best appeal to this audience? Nordstrom has something for everybody, and college students are no exception.
To add value through social, brands have to create experiences and content specific to the platform. Our Snapchat Stories were a little bit informal and natural—it was not a commercial, it had hand-written text and it was very different than what consumers would see on TV or even YouTube.
Was the campaign a success? The biggest results were that our story was viewed over 6. Snapchat is relatively new to the advertising game. What are its strengths compared to other networks? All this is substantially different than Facebook or Pinterest, where content lives forever.
Snapchat provides a good way for customers to participate in a live experience. Why buy an eMarketer corporate subscription?Nordstrom Snapchat is still considered a newcomer by many brands, and few have added it to their social marketing arsenal.
Department store retailer Nordstrom, however, has been using Snapchat to reach specific segments of its diverse customer base since March , and directed its most recent campaign at college students.
Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker. Nordstrom Consumer. The most popular interests by popularity for the Interests category are Beauty and Retail, which tells us that our target demographic is more likely to enjoy these interests.
For example, if Kohl’s wanted to target Macy’s and Nordstrom shoppers, they could use these insights, such as shoppers' affinity for Starbucks, to send specific coupons to these customers to . Nordstrom Consumer. The most popular interests by popularity for the Interests category are Beauty and Retail, which tells us that our target demographic is .
The target market will likely be familiar with most mass media, including the Internet and television, therefore making them easily accessible to marketers.
Based on Nordstrom’s marketing strategy, it seems clear that they are, and will continue to 96%(23).