With the launch of Maggi noodles, NIL created an entirely new food category - instant noodles - in the Indian packaged food market. Initially Nestle tried to position the Noodles in the platform of convenience targeting the working women. At that time, Indian consumers were rather conservative in their food habits, preferring to eat traditional Indian dishes rather than canned or packaged food. But it found that the sales are not picking up despite heavy promotion.
The brand has introduces Maggi noodle, which is Maggi branding unique and wonderful food product and it get attention of the clients. The fine quality ingredients are used in preparation of these food products and it gives advantage to the brand over its competitors in the market. The brand provides the packed food and it can be protected with foil and keep them in the refrigerator for long time.
The taste of the food products can remain fresh. The food products of this company are used in different dishes and these are used in homes, road side stalls, restaurants and canteens and its taste can give wonderful taste on the products. The company is providing its food products in various other countries so that it can increase its customer base in other countries and expand its quality to new customers.
The company is providing these food products to the rural and less developed Maggi branding as most of the people in the developing countries live in the remote and rural areas and they want to buy to make their dishes delicious.
The quality of the food product is good and it has good and standard packaging.
The company provides its products in the market in time to meet the demand of the clients. There are various other competitors in the market and the company has to compete with them.
The use of food products can damage the quality and reputation of the food products of this food brand. Marketing Objectives Maggi is the food product brand, which is working in most of the countries and it has provided its products in the market. The teams of the brand are carrying out analysis of the market and they know the eating trends of people.
They know that people are getting health conscious and they look for the ingredients of the food product, which they decide to eat anything. Now it is necessary for the brand to add such products, which can be healthy and give strength to the users.
Marketing Segmentation The products of this brand, Maggi are good for all types of people and they try to have access to different classes of people.
As these are cheap and people can afford to buy, so they want to get it and add in their different dishes to make them tasty and delicious. This food brand has prepared the products in different taste and variety and they can meet the demands of the clients.
Target marketing The food products of this brand are provided in all smaller and big markets and people can get this product from the market.
The company is extending its market and they are now tapping in the emerging markets so that they can get the latest updates about their food products. The newly developed markets are the target market for this brand and now they are making plan to introduce their products there.
As the wide variety is used, which can make it market leader and it gets the attention of its users. The company is focusing on its further variety to enhance its sale and it will be provided with multi flavors. Marketing Mix Place Maggi is now available in all parts of the countries even in the rural markets.
The effective and quick distribution channel of the food product is responsible for its timely and regular provision of the food products of this food product brand, which enhances its sale. Now the food products are impressive and they need to provide to the customers so the local companies do not supply their fake products, which can tarnish the reputation of this company.
Price The food products of this brand, Maggi are available in almost all big markets and stores of every city. These food products are prepared locally under their formula and the company claims cost of products and the advertisement changes along with taxation of the concerned government to make the pricing policy of the food brand.
The clients can get food products of this brand at the reasonable rates.AdWOW! - A creative consultancy specialising in branding, advertising, graphic design & new media. Fish Sauce, the amber-colored umami Uzzi of Southeast Asian cuisine.
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After some days Live larvae is found in Nestle product in Tamil Nadu. The brand has introduces Maggi noodle, which is the unique and wonderful food product and it get attention of the clients.
The fine quality ingredients are used in preparation of these food products and it gives advantage to the brand over its competitors in the market. The Maggi Brand have mainly targeted the Kids, Youth, Office Goers & Working Woman which falls into the category of “convenience-savvy time misers” who would like to get something instant and be over with it quickly.
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